This guide provides a structured framework for the research and analysis tasks that go into the planned marketing of a product or service. This concise text remains focused, while still considering all aspects of the marketing plan. The focus is on data gathering and assessment, planning and communicating information about the many factors that may impact on a firm's present and future marketing efforts.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1994. Book Condition: Good. Pap/Dskt. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP91913104
Book Description Prentice Hall College Div. Book Condition: Good. Contains disk. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Bookseller Inventory # Z1-W-007-00647