This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
"synopsis" may belong to another edition of this title.
Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.
Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.
He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.
"About this title" may belong to another edition of this title.
Book Description Pearson, 2011. paperback. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0000869337
Book Description Pearson Education (US). PAPERBACK. Condition: Very Good. 0130387924 No International Shipping for this Book / Excellent products Shipped same day from NJ state, We offer good customer service and your orders must be in the USPS truck before 4:00 PM. Seller Inventory # LB-1348
Book Description Pearson Education (US). PAPERBACK. Condition: Good. 0130387924 Good condition international edition textbook. Seller Inventory # Z0130387924Z3
Book Description Pearson Education (US). Condition: Good. Used books don't have access codes, ships from U.S.A. 4th edition Paperback good used book, ships very fast!!, choose expedited for quicker shipping. Seller Inventory # SHR-030-629
Book Description Pearson Education (US). PAPERBACK. Condition: Very Good. 0130387924 We ship daily + good service buy with confidence / This book will NOT be shipped internationally. Seller Inventory # KHLB-1348
Book Description Pearson Education (US), 2010. Condition: Good. 4th edition. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP102746859
Book Description 2010. Soft cover. Condition: Good. Ship out 1-2 business day,good, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Seller Inventory # ABE-11227081990
Book Description Condition: Very Good. Ready for quick shipment to any US location by Experienced seller. CDs and Access codes may not be included as is the case with most used books. Seller Inventory # 877390