This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millenniumó connectednessówith customers, with marketing partners, and with the world around us. For marketing professionals.
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Book Description Book Condition: New. Our Ranking is Your Confidence! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right! The cover may have stickers or sticker residue on it. This item is unread with a few shelving bumps. Bookseller Inventory # 1XG6FQ000Q7A
Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. 9. Bookseller Inventory # DADAX0130404403
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801304044041.0
Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130404403