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This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.
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- PublisherPrentice Hall
- Publication date2000
- ISBN 10 0130404403
- ISBN 13 9780130404404
- BindingHardcover
- Number of pages785
- Rating
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PRINCIPLES OF MARKETING
Published by
Prentice Hall
(2000)
ISBN 10: 0130404403
ISBN 13: 9780130404404
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Hardcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 4.36. Seller Inventory # Q-0130404403
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