Internet-Enabled Business Intelligence

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9780130409515: Internet-Enabled Business Intelligence
From the Back Cover:

Link business intelligence to the Web! Technologies, integration, and applications.

  • Internet-enabled business intelligence: from planning to profit
  • In-depth coverage of integration and key enabling technologies, including Java and XML
  • Advanced analysis and profiling: understand customers better, and respond faster
  • Clickstrean analysis: understanding how customers use your site
  • Linking data warehouses to CRM and other enterprise/value chain systems

This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

  • How the Internet enhances your business intelligence infrastructure
  • Leveraging key enabling technologies: Java, XML, XSL, and more
  • Breakthrough analysis techniques: understand customers better, and respond faster!
  • Integrating data warehouses with CRM and other enterprise and inter-enterprise systems
  • Establishing common warehouse metadata
  • Drawing on the clickstreams generated by your Web and e-commerce sites
  • Personalization techniques that work

About the Author:

WILLIAM GIOVINAZZO has been involved in every aspect of data warehouse development, implementation, maintenance, marketing, and sales. Currently a business intelligence evangelist, he writes and speaks regularly on data warehousing and Oracle technologies. He is author of Object-Oriented Data Warehouse Design: Building A Star Schema (Prentice Hall PTR).

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