Strategic Marketing for NonProfit Organizations (6th Edition)

3.48 avg rating
( 63 ratings by GoodReads )
 
9780130419774: Strategic Marketing for NonProfit Organizations (6th Edition)

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

"synopsis" may belong to another edition of this title.

From the Publisher:

Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

From the Back Cover:

FROM THE PREFACE...

This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to position marketing as perhaps the most critical—if not the most critical—discipline needed for nonprofit success. It argues that success ultimately requires the influencing of the behavior in a wide range of key target markets—clients, fenders, polity makers, volunteers, the media as well as the nonprofit's own staff: This is the province of marketing! Marketers are the "behavioral influence business:" The book positions marketing as absolutely central to top management's achievement of the organization's mission. Implicit in this volume is the notion that everyone in nonprofit management—including the CEO—ought to have a thorough grounding in marketing and what it does and can do.
Alan R. Andreasen and Philip Kotler

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 190.67
US$ 48.98

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Alan Andreasen, Philip R Kotler
Published by Prentice Hall (2002)
ISBN 10: 013041977X ISBN 13: 9780130419774
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2002. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX013041977X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Alan Andreasen; Philip T Kotler
Published by Prentice Hall (2002)
ISBN 10: 013041977X ISBN 13: 9780130419774
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 013041977X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.43
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Andreasen, Alan, Kotler, Philip T
Published by Prentice Hall (2002)
ISBN 10: 013041977X ISBN 13: 9780130419774
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2002. Paperback. Book Condition: New. Bookseller Inventory # P11013041977X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.48
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

4.

Alan A. Andreasen and Philip Kotler
ISBN 10: 013041977X ISBN 13: 9780130419774
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801304197741.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.78
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds