The Essential Guide to the Business of U.S. Mobile Wireless Communications

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9780130420558: The Essential Guide to the Business of U.S. Mobile Wireless Communications
From the Back Cover:

Unlock the value chain in mobile wireless communications through this insightful industry analysis.

  • The complete decision-maker's guide to the U.S. wireless industry
  • Understand the key technologies in mobile wireless communications
  • Discover where the market opportunities and the financial risks are the greatest
  • Access to an updated analysis of industry growth, structure, market share, and profitability
  • Recognize the key business issues faced by carriers, infrastructure providers, device manufacturers, service providers, and customers
  • Learn the major hurdles in moving to new 2.5/3G technologies and offering new retail and business services

The complete, non-technical introduction to the U.S. wireless industry for every professional!

This book delivers an up-to-the-minute, non-technical, business-focused analysis of the U.S. mobile wireless communications industry. Written by a leading industry strategist, it explains the underlying technologies with exceptional clarity and simplicity, and offers unmatched insight for non-technical professionals. In making his assessments, John P. Burnham combines sophisticated market analysis with an insider's understanding of the industry's key competitive dynamics. The book offers end-to-end coverage of these issues, and more:

  • Voice, data, and paging carriers and their customers
  • Infrastructure suppliers
  • Device manufacturers including handsets, PDAs, pagers, and beyond
  • Mobile Internet, Wireless ISPs (WISPs), Wireless ASPs (WASPs),
  • New analyses of growth, market share, profitability, and industry structure for the different segments of the mobile wireless communications industry
  • Mobile wireless data and 2.5 & 3G technologies: WAP, SMS, CDPD, i-Mode, GPRS, EDGE, W-CDMA, CDMA2000 and more
  • Location technologies, Telmetry, and Telematics
  • New revenue generation approaches, business models, and applications

John P. Burnham puts the entire mobile/wireless industry in the palm of your hand. You'd normally pay thousands of dollars for this much expert information—if you could get it at all. Don't even think about making your next high-stakes mobile/wireless decision without this book!

Excerpt. © Reprinted by permission. All rights reserved.:

Preface

The excitement surrounding the mobile wireless communications industry is palpable and well deserved. At its bedrock, the industry rests on the three fundamental growth drivers of the U.S. economy—digitalization, the speed and power of information processing, and mobility. The mobile wireless communications industry is extremely large and has experienced tremendous growth, with new capabilities being developed and brought to market on an almost daily basis. This growth should be expected to continue for the foreseeable future.

The increase in personal capability enabled by being in constant, untethered communication, as well as having access to virtually any piece of data, from almost anywhere, is unparalleled. Personal capability will continue to expand well into the future, as it is still the early innings of the wireless revolution.

However, there is a tremendous amount of hype surrounding mobile wireless communications. Upon close examination, there remain substantial technical and financial hurdles that must be cleared. While these issues will ultimately be solved, it will take longer than many believe and there will be plenty of casualties along the way.

When an industry has the size and growth trajectory of mobile wireless communications, one would expect the major players to be very profitable. However, due to challenging structural issues, many segments of the industry are unprofitable. The structural issues in mobile wireless communications may well lead to a profitless prosperity, where growth rates are high, but acceptable financial returns are hard to come by.

This book seeks to provide the business professional, investor, or curious soul a clear and concise explanation of the mobile wireless communications industry and its features, supported by facts and figures. It will provide an understanding of the key technologies without being a technical treatise, and will attempt to separate the hype from the realistic business prospects for the major market segments, sometimes with surprising results.

The different segments of the mobile wireless communications market are remarkably different, as are their competitive intensities and business prospects. This text will help to identify the most promising areas and the areas where the risks are high, despite phenomenal growth rates.

As with any endeavor, caution and close study are well advised. This text is designed to help in this effort. As a further note of caution, the mobile wireless communications industry is changing with increasing velocity, and while every effort has been made to ensure this text is accurate and up to date, changes in the industry can overtake the content of this text, and recalibration is strongly advised before taking any action.

No warranties can or will be made with respect to any data, explanations, or opinions expressed herein.

"About this title" may belong to another edition of this title.

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