Technology Lost: Hype and Reality in the Digital Age

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9780130422033: Technology Lost: Hype and Reality in the Digital Age

Pick the winners! Technology Lost: Hype and Reality in the Digital Age is your complete guide to separating technology reality from hype - so you can make smarter decisions about what to buy, deploy, and invest in. It answers the questions that matter most: Which technologies will really meet their promise? How can you tell when a new technology's in trouble? Why are many new technologies so slow to market? Will consumers care - and will they pay? Case studies include interactive TV, artificial intelligence, Internet appliances, e-books, wireless, HDTV, DSL, home networks, and many more.

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From the Back Cover:

Pick the winners, dump the losers: your guide to making better business, investment, and career decisions.

How to see through technology hype!

A complete guide for investors, businesses, consumers, and other stakeholders.

Technology hype is annoying, at best. Technology Lost helps you do something about it. It's your complete guide to separating the hype from reality—so you can make smarter decisions about what to buy, what to deploy, what to invest in, and when. Leading tech journalist and analyst Ron Schneiderman helps you answer the questions that matter most: Which technologies will really meet their promise? What are the tell-tale signs that a new technology's in trouble? Why do many technologies take so long to reach the market? And above all: Will consumers really pay for all this stuff?

  • Where are they? Interactive TV, AI, Internet appliances, e-books, wireless, and HDTV: a reality check on some of tomorrow's most hyped technologies
  • Key barriers to the adoption of superior technologies: standards, politics, bureaucracy, and more
  • Assessing usability—the oft-ignored issue that can doom a new technology
  • Examples and case studies include 3G wireless, home networks, DSL, mobile communications satellites, and many others
  • Key economic and cultural factors that affect technology adoption rates and marketing programs
  • Technologies that reinvent themselves: first-generation failures, second-generation successes?

You can no longer afford to accept technology hype on faith ... yet some technologies really do offer immense opportunities for profit. Technology Lost helps you pick the winners-and leave the losers for someone else!

About the Author:

RON SCHNEIDERMAN is a contributing editor for Portable Design and IEEE Spectrum magazines and author of six books, including The Mobile Technology Question and Answer Book—A Survival Guide for Business Managers. Schneiderman has served as chief editor of Wireless Systems Design, executive editor of Microwaves & RF, New York Bureau Chief of Electronics for McGraw-Hill, and communications/consumer electronics editor of Electronic News. His work has appeared in The New York Times, Encyclopedia Americana Yearbook, TV Guide, and Rolling Stone.

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Ron; Schneiderman
Published by Prentice Hall International (2002)
ISBN 10: 0130422037 ISBN 13: 9780130422033
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Book Description Prentice Hall International, 2002. Taschenbuch. Book Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Hype and Reality in the Digital Age (Englisch) 208 pp. Englisch. Bookseller Inventory # INF1000034519

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