Strategic Management: A Cross-Functional Approach - Softcover

Porth, Stephen J.

Softcover

ISBN 10: 0130422134 ISBN 13: 9780130422132

Publisher: Prentice Hall, 2002

Synopsis

This book offers readers a cross-functional perspective on strategic management—emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It demonstrates that successful strategic management requires an ability to see the organization as a whole, and how different departments interact and depend on one other to survive in today's business world. Chapter topics discuss an overview of strategic management, the importance of creating value, developing a mission & understanding strategy, internal and external audits, setting objectives and making strategic choices, financial tools for strategic choice, strategy implementation, and assessing value creation. For company presidents, CEOs, executive directors, general managers, COOs, CFOs, vice presidents (of marketing, operations, sales, logistics, etc.), and regional sales managers.

About this title

From the Back Cover

Good strategic managers are good general managers. Successful strategic management requires an ability to see the organization as a whole, to step out of the functional mindsets that students and managers tend to acquire through previous course work or work experience. Strategic Management: A Cross-Functional Approach is the first text to truly integrate the fields of management, finance/accounting, international business, information systems, and marketing in a systematic and cohesive model.

Features of the book:

• The theory and tools of strategic management are introduced and discussed from a cross-functional perspective.
• Emphasis is on value creation for the customer, the employee, and the owner.
• Each chapter begins with a "focus company" example such as Nike, Microsoft, and Hilton, which is then referred to throughout the chapter to illustrate key points.

Excerpt. © Reprinted by permission. All rights reserved.

Welcome to the first edition of Strategic Management: A Cross-Functional Approach. We believe this book is the first of its kind on the market. It is a truly cross-functional perspective on strategic management, written by a professor/consultant of strategic management and enhanced by significant contributions from experts in the fields of finance, marketing, accounting, e-commerce, international business, and operations management.

The need for this cross-functional perspective first became apparent to me when a group of faculty at our university began to work on a revision of our business policy course. As we discussed our hopes for the new course, we identified a common challenge we wanted to overcome. We wanted students to see that successful strategic management requires an ability to see the organization as a whole; to step out of the functional mind-sets that students tend to acquire through previous work and academic experiences, and to see the organization in a new way. The marketers and human resources folks needed to understand the financials and how to use them, and the finance and accounting people needed to see that customer and employee relationships were the lifeblood of the organization. Good strategic managers are good general managers—they are not stuck in functional silos!

Our revised business policy course is cross-functional and integrative, emphasizing strategic concepts and tools from the fields of management, finance/accounting, international business, information systems, and marketing. As we prepared to launch the course, our review of textbooks led us to conclude that there was a gap in the market. Truly cross-functional and integrative texts that also cover the tools and theory of the strategic management field are difficult if not impossible to find. This book is an attempt to fill that gap.

Some of the special features of this book are:

* The theory and tools of strategic management are introduced, discussed, and are complemented by a cross-functional perspective. The cross-functional perspective is driven by an emphasis on value creation for customers, employees, and owners /stockholders. This concept, called the customer-employee-owner cycle, is introduced in Chapter 1 and serves as an organizing framework throughout the book.
* Each chapter includes a "focus company" used throughout the chapter as a running example of key concepts. The focus company serves as a mini-case to illustrate and embellish the material in the chapter. A box insert introduces the focus company, provides a brief description of it, identifies its Web site address, and invites the reader to go online to find out more about the company. Focus companies include organizations that students are familiar with and interested in, such as Nike, Microsoft, Wrigley, Hilton, and Southwest Airlines.
* The book is supported by a Web site that provides resources and up-to-date information on each of the focus companies, including financial statements. Discussion questions at the end of each chapter suggest ways the Web site can be used in the learning process.
* In addition to the focus company, each chapter includes vignettes about several companies as examples of text material.
* Chapters begin with an outline and a set of questions that are addressed in the chapter, and conclude with a set of key terms and concepts, discussion questions, and an experiential exercise.
* Ancillary materials include an instructor's manual with a test bank, transparency masters, a dedicated Web site, and PowerPoint disks.

Edition details

• Publisher: Prentice Hall
• Publication date: 2002
• Language: English
• ISBN 10: 0130422134
• ISBN 13: 9780130422132
• Binding: Paperback
• Edition number: 1
• Number of pages: 266