Marketing Today's Fashion (3rd Edition)

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9780130430014: Marketing Today's Fashion (3rd Edition)

This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.

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This revised edition provides a complete guide to fashion marketing. Career opportunities and skills in various sectors of the business, including women's wear, children's wear, menswear, and fashion accessories, are presented in an exciting and readable manner.

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Mueller, Carol; Smiley, Eleanor Lewitt
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Book Description Pearson Education (US), United States, 1994. Paperback. Book Condition: New. 3rd Revised edition. 243 x 183 mm. Language: English . Brand New Book ***** Print on Demand *****. This text includes the newest developments in children s markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications. Bookseller Inventory # AAV9780130430014

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Mueller, Carol; Smiley, Eleanor Lewitt
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Book Description Pearson Education (US), United States, 1994. Paperback. Book Condition: New. 3rd Revised edition. 243 x 183 mm. Language: English Brand New Book ***** Print on Demand *****.This text includes the newest developments in children s markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications. Bookseller Inventory # AAV9780130430014

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