This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.
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The third edition of Essentials of Strategic Management contains the following NEW features:
We wrote this book to provide you with a short, concise explanation of the most important concepts and techniques in strategic management. There is no fluff in this book. Essentials of Strategic Management is significantly shorter than our other books, but we have not "dumbed it down" or made it "cutesy." It is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material. Although the content is based on rigorous research studies, we don't report every study and we don't provide endless footnotes. For those who want more research detail and illustrative examples, please see our other textbook, Strategic Management and Business Policy, 8th edition. If you would like to use cases to accompany this book, please consider our Strategic Management and Business Policy: Cases, 8th edition. TIME-TESTED FEATURES
This edition of Essentials of Strategic Management contains many of the same features that made previous editions successful. These features include:
* A strategic decision-making model based on the underlying processes of environmental scanning, strategy formulation, strategy implementation, and evaluation and control is presented in Chapter 1 and provides an integrating framework for the book.
* Michael Porter's approach to industry analysis and competitive strategy (plus competitive tactics) is highlighted in Chapters 3 and 5. Hypercompetition and cooperative strategies, such as strategic alliances, are also discussed.
* The resource-based view of the firm, in Chapter 4, serves as a foundation for organizational analysis. Value chain analysis is also used to assess a company's strengths and weaknesses and to identify core and distinctive competencies.
* Functional analysis and functional strategies receive major attention in Chapters 4 and 7. Sections on R&D and R&D strategies emphasize the importance of technology to strategy and product-market decisions.
* Strategy implementation deals not only with organization design and structure, but also with executive leadership and succession, reengineering, total quality management, MBO, and action planning in Chapters 8 and 9.
* Chapter 10 on evaluation and control explains the importance of measurement and incentives to organizational performance. Benchmarking and economic value-added measures are highlighted.
* International considerations are included in all chapters and are highlighted in special sections in Chapters 3, 6, 8, 9, and 10.
* Environmental scanning and forecasting are given emphasis equal to industry analysis in Chapter 3.
* Suggested EFAS and IFAS Tables, and a SIAS Matrix in Chapters 3, 4, and 5 enable the reader to better identify and evaluate strategic factors.
* Top management and the board of directors are examined in detail in their roles as strategic managers in Chapter 2.
* Social responsibility is discussed in Chapter 2 in terms of its importance to strategic decision making.
* Suggestions for in-depth case analysis provide a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research in Chapter 11. The strategic audit is proposed as an aid to case analysis. This chapter is most useful for those who wish to supplement this book with cases.
* Each chapter begins with a brief situation vignette of an actual company that helps illustrate the material.
* Each chapter ends with a list of key terms (which are also bold within the text) and a set of discussion questions.
FEATURES NEW TO THIS EDITION
This third edition of Essentials of Strategic Management contains the following NEW features:
* Adds the strategic inflection point as a triggering event to initiate a strategy review in Chapter 1.
* Adds complementors as other stakeholders to Porter's model of industry analysis in Chapter 3.
* Provides criticism of SWOT analysis in Chapter 5.
* Adds international entry options to the discussion of horizontal growth strategy in Chapter 6.
* Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
* Extends Greiner's "crises of growth" to additional stages of corporate development in Chapter 8.
* Introduces the cellular organization in Chapter 8 as a new organizational form.
* Presents best staffing practices of successful multinational corporations in Chapter 9.
* Adds a discussion of input controls to that of behavior and output controls in Chapter 10.
* Adds the balanced scorecard to Chapter 10 as an important measure of corporate performance.
* Expands the discussion of financial analysis in Chapter 11 to include five steps for analyzing financial statements.
INSTRUCTOR'S MANUAL
An instructor's manual has been carefully constructed to accompany this book. It includes a series of multiple-choice questions and answers to discussion questions, plus a set of additional discussion/essay questions to use in exams.
"About this title" may belong to another edition of this title.
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