Art of Selling Intangibles

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9780130490995: Art of Selling Intangibles

One of the acknowledged stars of the securities sales profession demonstrates successful selling in this field. Reveals the successful work pattern that promotes control of every selling situation.

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From the Inside Flap:

Producers, Branch Managers, and Sales Trainers acknowledge LeRoy Gross as a leader in this business:

"LeRoy's sales training has been the foundation of all my sales technique. His approach to seminar technique is unique and the best in the business." -Bardhyl Quku Dean Witter Reynolds

"LeRoy is a master salesman. No question but that a person would become successful in the securities business by listening to LeRoy and doing what he preaches." -Wayne Nelson Merrill Lynch, Pierce, Fenner & Smith

"LeRoy Gross is one of the most highly organized, disciplined, and effective brokers. He helped me a great deal." -Lindsay C. Herkness, III Dean Witter Reynolds

"I don't know anyone who could have better credentials for writing this book. LeRoy Gross ranks at the top as Salesman, Sales Manager and Sales Trainer. To become one of the most successful producers in the securities industry, LeRoy has personally used the sales approaches and techniques he discusses here...His book is a proven blueprint for sales success." -Glen Givens former First Vice President and Director of Training (ret.) Dean Witter Reynolds

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Gross, Le Roy
Published by Prentice Hall Press (1988)
ISBN 10: 0130490997 ISBN 13: 9780130490995
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Gross, Le Roy
Published by Prentice Hall Press (1988)
ISBN 10: 0130490997 ISBN 13: 9780130490995
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ISBN 10: 0130490997 ISBN 13: 9780130490995
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