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For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"synopsis" may belong to another edition of this title.
Book Description -. Paperback. Condition: Very Good. Consumer Behavior (International Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130491756
Book Description Pearson, 2002. Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Seller Inventory # 5681750
Book Description Prentice Hall, 2003. Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Seller Inventory # mon0001688317
Book Description Pearson, 2002. Paperback. Condition: GOOD. 2002-07-01. Pearson. 8. Paperback. Book: GOOD. 688pp. . Seller Inventory # NF-1739749
Book Description Pearson 01/07/2002, 2002. Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780130491756