Consumer Behavior (International Edition)

 
9780130491756: Consumer Behavior (International Edition)
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For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

"synopsis" may belong to another edition of this title.

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