Attitudes and Opinions, Second Edition

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9780130505927: Attitudes and Opinions, Second Edition

This book provides a comprehensive guide to the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the author discusses only those principles and research findings relevant to citizens today. Examining the structure and function of attitudes, the nature of public opinion and attitude formation, chapters are included on attitude change theories and research. Contemporary social issues are examined, such as political attitudes and voting, racism and sexism, whilst public opinion polling is discussed along with the communication of attitudes and attitude-behaviour relationships. Key features of this revised edition include a chapter on social perception and social cognition, updated research topics in every chapter and in-depth coverage of attribution theory. References to research literature can be found throughout the text.

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From the Publisher:

This text broadly covers the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the book stresses principles and research findings that are important to citizens today.

Review:

"This book would be a valuable addition to the general reference shelf of any technical communicator....shows newcomers the lay of the land and provides signposts for navigating the more than 2000 references. It provides a solid refresher on research methods and schools of thought.  Its greatest value may lie in being a reference work....Specific chapters however, could be useful in technical communication courses."
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Technical Communication

"...the book addresses the important theoretical and applied topics an instructor would want to see covered, while also dealing with important issues of measurement and methodology."
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Icek Aizen, Ph.D.
University of Massachusetts Amherst

"...an important textbook for several decades...the writing of the revised chapters is clear, coherent, and vivid. Students should find the book interesting to read."
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Dolores Albarracin, Ph.D.
University of Florida

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Published by Prentice Hall College Div (1990)
ISBN 10: 0130505927 ISBN 13: 9780130505927
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