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Electronic Commerce 2002: A Managerial Perspective (2nd Edition) - Hardcover

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9780130653017: Electronic Commerce 2002: A Managerial Perspective (2nd Edition)

Synopsis

Easy to read, describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. For managers and professional people in any functional area of the business world.

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From the Back Cover

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

is

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

and...

Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life—Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.

Your One Source for E-COMMERCE.

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Turban, Efraim
Published by Prentice Hall, 2002
ISBN 10: 0130653012 ISBN 13: 9780130653017
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Turban, Efraim
Published by Prentice Hall, 2002
ISBN 10: 0130653012 ISBN 13: 9780130653017
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hardcover. Condition: Very Good. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 1388335

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Turban, Efraim,King, David,Lee, Jae,Warkentin, Merrill,Chung, H. Michael,Chung, Michael
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ISBN 10: 0130653012 ISBN 13: 9780130653017
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Hardcover. Condition: Very Good. Electronic Commerce 2002: A Managerial Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130653017

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