Marketing Management: Providing, Communicating and Delivering Value

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9780130653437: Marketing Management: Providing, Communicating and Delivering Value

A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

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This is a mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalised in different ways in different parts of the world. Logical treatment. Social and management science aspects of marketing are integrated. the subject is treated as stragetic and operational management discipline. Instructor's manual and OHP's available. Advanced undegraduates and post graduates studying market management.

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Frank Bradley
Published by Prentice Hall (1995)
ISBN 10: 0130653438 ISBN 13: 9780130653437
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