The Essential Guide to XML Technologies

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9780130655653: The Essential Guide to XML Technologies

The Essential Guide to XML Technologies gives nontechnical professionals the business-focused, hype-free XML briefing they've been searching for. Discover what XML is, how it works, what problems it solves, and exactly how to use it for competitive advantage. Includes case studies from finance, manufacturing, publishing, and other key industries; up-to-the-minute XML application coverage; practical walkthroughs of XML markup; and a preview of tomorrow's most exciting XML technologies.

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From the Back Cover:

The up-to-the-minute XML briefing for every nontechnical professional and business decision-maker

Companies worldwide are discovering the extraordinary value of XML technology—and professionals of all types are suddenly discovering that they must understand XML to achieve their business goals. Now there's a complete, non-technical briefing on XML technology that cuts through the hype and focuses on what nonprogrammers need to know. The Essential Guide to XML Technologies explains what XML is, how it works, exactly what problems it can solve—and how you can use it for competitive advantage.

  • How XML differs from HTML and other previous markup technologies
  • Real-world case studies: manufacturing, publishing, and many more
  • XML applications in both e-business and "bricks-and-mortar" companies
  • Using XML to simplify enterprise application integration
  • Advanced XML applications: trading exchanges, "digital dashboards," and more
  • Building wireless, portable, and voice-based applications with XML
  • Industry-specialized XML languages: finance, e-business, media, security, and beyond
  • The politics of XML-inside your organization, and throughout the industry
  • Where XML is headed: tomorrow's standards and applications
  • Includes XML markup examples from many real-world applications-with structured "talkthroughs" explaining how they work

Written for everyone from managers to marketers, this book doesn't just provide a snapshot of where XML is now. It helps you project XML's long-term impact on your company, take control of your XML initiatives, and leverage the full power of this remarkable technology.

About the Author:

DR. RONALD TURNER has presented refereed papers at numerous XML/SGML international meetings, and has developed and presented XML Fundamentals, a training course for programmers, data specialists, and IT managers. He co-authored Readme.1st, the first SGML textbook in the Charles F. Goldfarb Series on Structured Information. Dr. Turner worked for several years as a software engineer and later founded Soph-Ware Associates, a software firm specializing in electronic multimedia. He holds a Ph.D. in linguistics from Harvard.

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