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The up-to-the-minute XML briefing for every nontechnical professional and business decision-maker
Companies worldwide are discovering the extraordinary value of XML technology—and professionals of all types are suddenly discovering that they must understand XML to achieve their business goals. Now there's a complete, non-technical briefing on XML technology that cuts through the hype and focuses on what nonprogrammers need to know. The Essential Guide to XML Technologies explains what XML is, how it works, exactly what problems it can solve—and how you can use it for competitive advantage.
Written for everyone from managers to marketers, this book doesn't just provide a snapshot of where XML is now. It helps you project XML's long-term impact on your company, take control of your XML initiatives, and leverage the full power of this remarkable technology.
DR. RONALD TURNER has presented refereed papers at numerous XML/SGML international meetings, and has developed and presented XML Fundamentals, a training course for programmers, data specialists, and IT managers. He co-authored Readme.1st, the first SGML textbook in the Charles F. Goldfarb Series on Structured Information. Dr. Turner worked for several years as a software engineer and later founded Soph-Ware Associates, a software firm specializing in electronic multimedia. He holds a Ph.D. in linguistics from Harvard.
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