Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

4 avg rating
( 1 ratings by Goodreads )
 
9780130671677: Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

Properly deployed, a customer share marketing strategy creates a mutually rewarding relationship between you and your customers. Discover the best ways to deepen your relationship with customers you've already invested to acquire.

"synopsis" may belong to another edition of this title.

From the Back Cover:

A one-percent increase in customer share is equal to a five-percent increase in market share.

Hitting the market share wall

Increasing market share can be a very expensive proposition. Instead, leading-edge marketers are turning to customer share growth as a powerful, effective, and inexpensive way to increase sales as well as profits.

Unlock the power of customer loyalty

Your best customers may be exceedingly loyal, but loyalty alone won't make them better customers. One-to-one, permission-granted marketing can help you cross that bridge.

Retain customers and grow customer share

Properly deployed, a customer share marketing strategy creates a mutually rewarding relationship between you and your customers. Discover the best ways to deepen your relationship with customers you've already invested to acquire.

Marketing in the next economy

With market share reservoirs largely drained, a customer share marketing focus is the next logical step in the evolution of marketing. Through real-world examples, apply the experiences of the world's great marketers to your company, large or small.

More sales, greater loyalty from your best customers!

Over the last half-century, the leading marketers, advertisers, and business schools in the United States and around the world have focused on the art of growing market share as the primary means of growth for a business. Today, attempts to expand market share are often prohibitively expensive and only marginally effective at best. Author Tom Osenton, the world's leading authority on customer share marketing, offers a compelling alternative for today's marketers who are compelled to generate growth.

Customer Share Marketing:

  • Shows how large and small companies can systematically mine current customers and benefit from customer loyalty
  • Demonstrates how the world's leading marketers-including American Express, BMW, Coca-Cola, Frito-Lay, and Johnson & Johnson-are applying customer share marketing strategies to grow revenues
  • Contains over 30 real-world best practice acquisition examples and over 30 best-practice retention examples
www.customershare.com
"Careful! This is powerful stuff. Hands on, practical, honest, and rational-exactly what you need to push your marketing program forward. Tom Osenton just bulldozed the profession (if you can call it that!) several years forward."

—Seth Godin,
author of Survival is Not Enough
and Permission Marketing

"Here at last, a practical guide for tapping into the marketing power and intimacy of the Web. Osenton shows us how to create highly profitable, enduring online customer relationships....today, not five years from now!"

—Chuck Fruit,
Vice President & Marketing Chief of Staff,
The Coca-Cola Company

"Invaluable insight into utilizing the Web to grow profitability. Osenton's book is one of the few that mixes theory, with a strong does of reality, to give an outcome of real world practical applications. An innovative, thought-provoking read for any industry."

—Jeff Rotsch,
President, Sales,
General Mills

About the Author:

TOM OSENTON has more than 25 years of senior-level management experience at world-class companies such as the CapCities/ABC, The Sporting News, and Billboard Publications. He worked on three Olympic Games as an executive with the ABC Television Network, serving as network spokesman in 1984. As President and CEO of The Sporting News, he spearheaded a major turnaround that helped save the nation's oldest sports weekly, while pioneering an early move to the Web.

Tom is currently CEO of the Customer Share Group LLC—a leading management and marketing consultancy that advises some of the world's major companies and brands on developing customer share strategies. As a leading expert on strategic marketing and planning, he is a popular industry speaker and a frequent participant at industry seminars, conferences, and webinars.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Tom Osenton
Published by Financial Times Prentice Hall (2002)
ISBN 10: 0130671673 ISBN 13: 9780130671677
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Financial Times Prentice Hall, 2002. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0130671673

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.46
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Tom Osenton
Published by Financial Times Prentice Hall (2002)
ISBN 10: 0130671673 ISBN 13: 9780130671677
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Financial Times Prentice Hall, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130671673

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.68
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Osenton, Tom
Published by Financial Times Prentice Hall (2002)
ISBN 10: 0130671673 ISBN 13: 9780130671677
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Financial Times Prentice Hall, 2002. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-005-37-0506100

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.44
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

4.

Tom Osenton
ISBN 10: 0130671673 ISBN 13: 9780130671677
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801306716771.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.60
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Osenton Tom
Published by Prentice-Hall
ISBN 10: 0130671673 ISBN 13: 9780130671677
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Prentice-Hall. Book Condition: New. pp. 284. Bookseller Inventory # 5816766

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.19
Convert Currency

Add to Basket

Shipping: US$ 7.04
From United Kingdom to U.S.A.
Destination, Rates & Speeds