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Business (5th Edition) - Hardcover

 
9780130796110: Business (5th Edition)
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For Introduction to Business courses. One of the most comprehensive-yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business-further enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.

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From the Publisher:
One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.
From the Back Cover:
One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business. Covers the business of managing; people in organizations; principles of marketing; managing operations and information; and financial issues. Features extended cases that provide in-depth looks at recent situations faced by real business firms and how the problems were faced; Connecting to the Web sections, with lists of web sites for many of the companies and organizations mentioned; and Building Your Business Skills challenges that give readers an opportunity to apply both knowledge and their critical thinking skills to extended problems drawn from a wide range of realistic business experiences. For anyone wanting a solid introduction to all facets of business operations and management.

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  • PublisherPrentice Hall College Div
  • Publication date1998
  • ISBN 10 0130796115
  • ISBN 13 9780130796110
  • BindingHardcover
  • Edition number5
  • Number of pages720
  • Rating

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