Effective Small Business Management: An Entrepreneurial Approach (6th Edition)

4.04 avg rating
( 26 ratings by Goodreads )
 
9780130807083: Effective Small Business Management: An Entrepreneurial Approach (6th Edition)

New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual. Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision streamlines and realigns coverage. Text has been streamlined from 25 to 22 chapters *Offers a greater focus on entrepreneurship without sacrificing coverage of the skills needed to open a small business successfully *NEW - Revises and broadens the chapter on Using Technology to Gain a Competitive Edge. Covers not only the computer but everything from personal digital assistants (PDAs) to portable computers and the WWW, with many technology examples throughout *NEW - Expands coverage on the multicultural nature of entrepreneurship *NEW - Updates/expands coverage of important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); etermining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities - with practical advice on how small companies can crack international markets *NEW - A case supplement offers 7 new comprehensive cases (with teaching notes). This supplement is shrink-wrapped free with the text *NEW - Includes 80% new examples and 80% new boxed features

"synopsis" may belong to another edition of this title.

From the Publisher:

This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

From the Back Cover:

Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Scarborough, Norman
Published by Prentice Hall (1999)
ISBN 10: 0130807087 ISBN 13: 9780130807083
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130807087

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Norman Scarborough, Norman Scarborough (Preface), Thomas Zimmerer (Preface)
Published by Prentice Hall (1999)
ISBN 10: 0130807087 ISBN 13: 9780130807083
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1999. Hardcover. Book Condition: New. 6 Sub. Bookseller Inventory # DADAX0130807087

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.81
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Norman; Scarborough
Published by Pearson Education (US) (1999)
ISBN 10: 0130807087 ISBN 13: 9780130807083
New Quantity Available: 1
Seller
unifachbuch
(Köln, NRW, Germany)
Rating
[?]

Book Description Pearson Education (US), 1999. Gebundene Ausgabe. Book Condition: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - It teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way. 788 pp. Englisch. Bookseller Inventory # INF1000035537

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3.40
Convert Currency

Add to Basket

Shipping: US$ 28.53
From Germany to U.S.A.
Destination, Rates & Speeds

4.

Scarborough, Norman
Published by Prentice Hall (1999)
ISBN 10: 0130807087 ISBN 13: 9780130807083
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110130807087

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.97
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

5.

Zimmerer Thomas W. Scarborough Norman M.
Published by Prentice-Hall
ISBN 10: 0130807087 ISBN 13: 9780130807083
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Prentice-Hall. Book Condition: New. pp. 848. Bookseller Inventory # 58136702

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 148.29
Convert Currency

Add to Basket

Shipping: US$ 7.02
From United Kingdom to U.S.A.
Destination, Rates & Speeds