The Entrepreneur's Fieldbook

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9780130812193: The Entrepreneur's Fieldbook

This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. The book covers: Entrepreneurship: Concepts and Issues; Sources of Venture Ideas: Entrepreneurship on the Internet; Market Research and Analysis; Refining the Venture Idea: Testing, Fit, and Feasibility; Startup Alternatives: Home-Based, Franchises, and Existing Businesses; Financing the Venture and more. A practical book for anyone interested in entrepreneurship.

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From the Author:

After teaching a course in entrepreneurship several times to college seniors and MBA students, at two different universities, using several different textbooks, I detected a need for a new kind of text. This book represents my attempt to address that need by integrating lessons learned in these teaching experiences with those learned in a 20-year entrepreneurial career.

About the Author:

For twenty years John B. Vinturella served as president of Tammany Supply, Inc., a wholesale plumbing and building supply house he started in 1978 in Covington, Louisiana, and sold in 1998. The company was named a "Blue Chip Enterprise" by the U.S. Chamber of Commerce in 1994. Since selling the business, he has been a management consultant specializing in strategic planning and continuous improvement programs.

Dr. Vinturella is also currently Entrepreneur-in-Residence at Loyola University New Orleans and Visiting Lecturer in Management at Dillard University in New Orleans. He was previously Entrepreneur-in-Residence at Tulane University's A. B. Freeman School of Business. He has authored a computing textbook and numerous articles on entrepreneurship and family business.

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