Electronic Commerce: A Global Perspective

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9780130814012: Electronic Commerce: A Global Perspective

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.

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Product Description:

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

From the Back Cover:

Key Benefit: This comprehensive, unbiased overview and sourcebook of EC describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Key Topics: Covers: What It's All About: Definitions, Benefits, the Process; BUSINESS TO CONSUMER: Retailing and Malls: Business-to-Customers; Marketing Perspectives; Advertisement, Online Publishing, Knowledge Dissemination, and Distance Learning; Home Banking, Stocks, and Personal Finance; Agent-Based Services: Travel, Job Placement, Real Estate, Insurance, etc.; Customer Service, Customer Behavior, Market Research, Intelligence Online; BUSINESS TO BUSINESS: Business-to-Business: Innovative Applications; Supply Chain Management: Ed 1, Extra-nets, etc.; SUPPORT SERVICES AND STRATEGIES: Payment Systems, Security, Smart Cards; Public Policy, Ethics, Taxes, Legal Issues, Global Trade; Corporate Strategy and Implementation, Organizational Alliances Intranets; TECHNOLOGY AND INFRASTRUCTURE: Hardware and Networks Infrastructure: Internet, Intranets, Extranets, Nets' Security; Software Infrastructure and Database Connection, Web Page Design; Intelligent Agents; and ADVANCED TOPICS: Economics of Electronic Commerce, Research on EC, the Future of EC. Market: For managers, directors of MIS, VPs of marketing and technology, and professional people in any functional area of business as well as those in government, education, health sciences, etc.

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