Items related to Consumer Behavior (7th Edition)
Synopsis
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
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From the Publisher
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
"About this title" may belong to another edition of this title.
- PublisherPearson Education
- Publication date1999
- ISBN 10 0130841293
- ISBN 13 9780130841292
- BindingHardcover
- LanguageEnglish
- Number of pages512
- Rating
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior: United States Edition
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-415
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Consumer Behavior: United States Edition
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Consumer Behavior
Published by
Pearson Education, Upper Saddle River, NJ, 1999
ISBN 10: 0130841293
ISBN 13: 9780130841292
Used
Hardcover
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Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Seventh Edition. 7th Edition; 9.90 X 7.90 X 1 inches. Seller Inventory # 236978
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Consumer Behavior: United States Edition
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Consumer Behavior 7th Edition
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Hardcover. Condition: Used Good. Seventh Edition. Used good, Text appears to have highlighting, Cover has wear and corner bumps. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Books : Business & Investing : Accounting; ISBN: 0130841293. ISBN/EAN: 9780130841292. Pictures of this item not already displayed here available upon request. Inventory No: 1561026077. Seller Inventory # 1561026077
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Consumer Behavior (7th Edition)
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