Consumer Behavior (7th Edition)

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9780130841292: Consumer Behavior (7th Edition)

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.

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From the Publisher:

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

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Schiffman, Leon; Kanuk, Leslie
Published by Pearson Education (1999)
ISBN 10: 0130841293 ISBN 13: 9780130841292
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Schiffman, Leon; Kanuk, Leslie
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Book Description Pearson Education, 1999. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0130841293

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Schiffman, Leon; Kanuk, Leslie
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Book Description Prentice Hall, Upper Saddle River, NJ, 1999. Hardcover. Book Condition: New. 7th Edition. The book is New, The cover is in Very Nice condition. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130841293. ISBN/EAN: 9780130841292. Inventory No: 1560758573. Bookseller Inventory # 1560758573

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