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This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation copyright Book News, Inc. Portland, Or.
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Branding is one of the hottest marketing topics today. A successful brand strategy is essential for companies who wish to realize the full potential of their assets. This is an essential book for anyone involved in brand management.
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Book Description Prentice Hall, 1990. Condition: New. book. Seller Inventory # M0130841617