John M. Murphy Brand Strategy

ISBN 13: 9780130841612

Brand Strategy

4 avg rating
( 5 ratings by Goodreads )
9780130841612: Brand Strategy
View all copies of this ISBN edition:

This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation copyright Book News, Inc. Portland, Or.

"synopsis" may belong to another edition of this title.

From the Publisher:

Branding is one of the hottest marketing topics today. A successful brand strategy is essential for companies who wish to realize the full potential of their assets. This is an essential book for anyone involved in brand management.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 85.00
US$ 33.34

Convert currency

Shipping: US$ 3.27
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9781870555302: Brand Strategy

Featured Edition

ISBN 10:  1870555309 ISBN 13:  9781870555302
Publisher: DIRECTOR BOOKS, 1990

Top Search Results from the AbeBooks Marketplace


John M. Murphy
Published by Prentice Hall (1990)
ISBN 10: 0130841617 ISBN 13: 9780130841612
New Hardcover Quantity Available: 1
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Prentice Hall, 1990. Condition: New. book. Seller Inventory # M0130841617

More information about this seller | Contact this seller

Buy New
US$ 33.34
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds