John M. Murphy Brand Strategy

ISBN 13: 9780130841612

Brand Strategy

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9780130841612: Brand Strategy
From the Publisher:

Branding is one of the hottest marketing topics today. A successful brand strategy is essential for companies who wish to realize the full potential of their assets. This is an essential book for anyone involved in brand management.

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John M. Murphy
Published by Prentice Hall (1990)
ISBN 10: 0130841617 ISBN 13: 9780130841612
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Book Description Prentice Hall, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130841617

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John M. Murphy
Published by Prentice Hall (1990)
ISBN 10: 0130841617 ISBN 13: 9780130841612
New Hardcover Quantity Available: 1
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Ergodebooks
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Book Description Prentice Hall, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0130841617

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