Branding is one of the hottest marketing topics today. A successful brand strategy is essential for companies who wish to realize the full potential of their assets. This is an essential book for anyone involved in brand management.
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Book Description Prentice Hall, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130841617
Book Description Prentice Hall, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0130841617