Business Essentials (3rd Edition) - Softcover

Ebert, Ronald J.; Griffin, Ricky W.

Softcover

ISBN 10: 0130842559 ISBN 13: 9780130842558

Publisher: Prentice Hall, 1999

Synopsis

A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format. Its compact presentation spans the range of functional areas—management, marketing, operations, accounting, information systems, finance, and law—clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. For anyone—from mailroom to management—who seeks to thrive in today's business world.

About this title

From the Publisher

This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.

About the Author

Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he teaches in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, and Romanian languages. Dr. Ebert has served as the Editor of the Journal of Operations Management. He is a Past-President and Fellow of the Decision Sciences Institute. He currently serves as Consultant and External Evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.

Ricky W. Griffin is Professor of Management and holds the Blocker Chair in Business Administration in the Mays College & Graduate School of Business at Texas A&M University. He also currently serves as Executive Associate Dean. He previously served as Head of the Department of Management and as Director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy o f Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as Editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as Chair of the Organizational Behavior Division. He has also served as President of the Southwest Division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a Fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, and Russian.

Edition details

• Publisher: Prentice Hall
• Publication date: 1999
• ISBN 10: 0130842559
• ISBN 13: 9780130842558
• Binding: Paperback
• Language: English
• Number of pages: 501