Business Essentials (3rd Edition)

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9780130842558: Business Essentials (3rd Edition)

The revision of this best-selling brief, paperback Intro to Business text now includes new web vignettes and optional business plan exercises based on Business Plan Pro, a powerful professional business planning program on CD-ROM. The text has been fully updated with all new trends and Challenges Boxes, Exploring the Net exercises, Building Your Business Skills, and new Video Cases to keep the course interesting and current. An extensive website for students and instructors is available, as well as WebCT standard.

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From the Publisher:

This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.

From the Back Cover:

A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format. Its compact presentation spans the range of functional areas—management, marketing, operations, accounting, information systems, finance, and law—clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. For anyone—from mailroom to management—who seeks to thrive in today's business world.

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