Exploring E-Commerce, Global E-Business and E-Society

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9780130848468: Exploring E-Commerce, Global E-Business and E-Society
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Two specialists from IBM suggest how large and small companies can develop a coherent strategy for incorporating electronic commerce into their business model. They discuss business, competitive, and technological challenges and explain how companies can leverage the key enablers to take advantage of the changes the Internet is bringing to society. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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From the Back Cover:

The executive guide to eCommerce: strategy, technology, relationships, and beyond.

No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes:

eBusiness value chain management: improving your key customer and supplier relationships eBusiness intelligence: new techniques for anticipating your customers' needs and desires

eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise Design quality: quantifying your site's usability, "stickiness," and value eBusiness models for financial services, manufacturing, and other key markets

The eCommerce decisions you make today will impact your company well into the 21st century. Don't make your plans without the most insightful, thorough, and up-to-date briefing you can find: Exploring eCommerce, Global eBusiness, and eSocieties by Craig Fellenstein and Ron Wood.

About the Author:

Craig Fellenstein is Chief Architect at IBM Global Services. He has been Lead Architect for the global deployment of IBM Electronic Commerce Services, for IBM's CommercePOINT, and other key eCommerce development efforts. Ron Wood plays a key role in engineering IBM's electronic commerce strategy. He has been Lead Solution Architect for IBM's InsureCommerce Initiative; and authored recent white papers on eCommerce and thin client computing in Futuristics, An International Information Technology Journal.

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