Provides the technical guide to e-commerce with Microsoft Commerce Server, generate revenue by implementing ads using Ad Serve, and secure data with Certificate Server. Softcover. CD-ROM included. DLC: Internet advertising.
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Microsoft Site Server 3 Commerce Edition is a powerful tool for efficiently building Web storefronts. If you're not familiar with the product, however, jumping in to customize a store may be a daunting task. Microsoft Site Server 3.0 Commerce Edition is a course in the basics of the architecture and the customization process.
It begins with a brief overview of the Site Server CE architecture and then uses the Volcano Coffee Company sample to illustrate the registration and shopping processes as they are implemented in Active Server Pages (ASP) code. There's lots of code printed in this book, with lines relevant to the text frequently highlighted. The accompanying commentary is sometimes a bit too brief but lends itself well to programmers who prefer to learn by scouring code.
Most of the remainder of the book looks at store customization. The Site Foundation Wizard is covered screen by screen, as well as the Order Processing Pipeline and all of the components that perform the work. There's also a chapter on the Ad Manager and a nice one that explains how secure transactions are implemented.
This isn't a comprehensive guide to Site Server 3 CE by any means. However, it offers a quick read that's perfect for managers and first-time programmers under the gun to learn. --Stephen W. Plain
Topics covered: Site Server and Site Server Commerce Edition components, ASP code overview, Site Foundation Wizard, Order Processing Pipeline, Ad Server, Commerce Server administration, and digital signatures/envelopes/certificates.From the Back Cover:
* Create and customize your e-commerce site
* Build an automated order processing pipeline that really works
* Incorporate advertising on your site--and manage it effectively
* Implement secure transaction processing with Certificate Server, encryption, and digital certificates
CD-ROM contains the sample web site built in Chapter 4 of the book
Build and manage--and profit from--your Site Server e-commerce site!
This book is a comprehensive hands-on guide to building and managing e-commerce sites. You'll start with a practical introduction to Microsoft Site Server 3.0 and its key components, including Commerce Server, Ad Server, and Certificate Server.
Then, walk through implementing your site with the Commerce Site Builder Wizard--and customizing it to your precise needs by learning the various department and product configurations. Master Commerce Server site administration, including controlling site access and security, managing departments and products, implementing price promotions and ad campaigns, and more.
From start to finish, you won't find a more practical guide to building e-commerce sites with Microsoft Site Server 3.0, Commerce Edition.
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Book Description Prentice Hall, 1999. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-005-92-5066105