For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
"synopsis" may belong to another edition of this title.
Book Description Pearson, 1999. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Bookseller Inventory # 4407884
Book Description Book Condition: good. 898 Gramm. Bookseller Inventory # M00130859141-G
Book Description Book Condition: Very Good. 0130859141 UK BASED SELLER SHIPS DAILY ALL OVERSEAS VIA AIRMAIL. Bookseller Inventory # HHH0008342