Consumer Behavior (Prentice Hall international editions)

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9780130859143: Consumer Behavior (Prentice Hall international editions)

For undergraduate or first year MBA students.

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

"synopsis" may belong to another edition of this title.

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Leon Schiffman
Published by Pearson (1999)
ISBN 10: 0130859141 ISBN 13: 9780130859143
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Book Description Pearson, 1999. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Bookseller Inventory # 4407884

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Schiffman, Leon G., Kanuk, Leslie
ISBN 10: 0130859141 ISBN 13: 9780130859143
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Leon Schiffman; Leslie Lazar Kanuk
ISBN 10: 0130859141 ISBN 13: 9780130859143
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