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Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the field, and his own experiences, Eckles covers the operations, unique factors, and complexities involved in the marketing of business products and services to organizational customers. The text includes discussions of such topics as buyer-seller relations, database marketing, desktop publishing, channel aids, marketing research, sales forecasting, targetting, international services, pricing strategies and promotional strategies as they relate to personal selling, sales management, trade shows, advertising, public relations, direct marketing, telemarketing and sales promotion. It also includes coverage of "marketing warfare". The text includes case studies, and end-of-chapter exercises and questions.
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- PublisherPrentice-Hall
- Publication date1990
- ISBN 10 0130921076
- ISBN 13 9780130921079
- BindingPaperback
- Number of pages512
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Business Marketing Management: Marketing of Business Products and Services
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Book Description Paperback. Condition: Very Good. Business Marketing Management: Marketing of Business Products and Services This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130921079
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Business Marketing Management: Marketing of Business Products and Services
Published by
Prentice-Hall
(1990)
ISBN 10: 0130921076
ISBN 13: 9780130921079
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00130921076-G
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Business Marketing Management: Marketing of Business Products and Services
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130921079
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Business Marketing Management : marketing of business products and services
Published by
Prentice Hall
(1990)
ISBN 10: 0130921076
ISBN 13: 9780130921079
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Book Description Paperback. Condition: Good. heavy, extra postage may be required.title page is missing, thus no date present. minor shelf wear and creasing on wraps. ownership inscriptions on the end papers. internally book presents as clean, neat and soundly bound. good copy.[SK]. Our orders are shipped using tracked courier delivery services. Seller Inventory # 11sn
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