This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.
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One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.From the Back Cover:
One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business. Covers the business of managing; people in organizations; principles of marketing; managing operations and information; and financial issues. Features extended cases that provide in-depth looks at recent situations faced by real business firms and how the problems were faced; Connecting to the Web sections, with lists of web sites for many of the companies and organizations mentioned; and Building Your Business Skills challenges that give readers an opportunity to apply both knowledge and their critical thinking skills to extended problems drawn from a wide range of realistic business experiences. For anyone wanting a solid introduction to all facets of business operations and management.
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