Guide to Electronic Communication (Guide to Business Communication Series)

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9780130933485: Guide to Electronic Communication (Guide to Business Communication Series)

This concise, practical book is for you if you want to be more effective is using technology to communicate with other people. You will learn how to ...*Use advanced internet search techniques to find the information you need *Take advantage of the features on your computer to write more efficiently and effectively *Write and deliver successful email messages *Create computer-projected visuals to enhance your presentations *Design effective, audience-centered web sites *Find a new jab using a computer-scannable resume and online job boards *Understand current trends in electronic communication and how they will affect you *Decipher some of the confusing words used to describe electronic terms Like all books in the Prentice Hall Guides to Advanced Business Communication series, this book is ...*Brief: summarizes key ideas only *Practical: offers clear, straightforward tools you can use *Reader-friendly: provides easy-to-skim format Reviews of the core concept book for the series, Guide to Managerial Communication by Mary Munter -Listed by the Wall Street Journal as one of the five business "books you shouldn't miss." -"Really a gem." Former managing editor, Harvard Business Review -"Short, compact, practical, and readable ...I liked it immensely." Journal of Business Communication

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HOW THIS BOOK CAN HELP YOU

If you have ever wondered how to handle all of the emails you receive, how to find the information you're looking for on the web, or how to use up-to-date visual aids to be a more effective speaker, then this book is for you. As skilled as you are in most aspects of your life, you may be uncomfortable with some aspects of new technologies or unaware of some of the powerful new technologies available. This book is designed to give you an edge every time you use electronic communication technology such as presentation software, email, or the Internet.

Even if you don't have a specific question, this book can help you by providing general guidelines, tips, and techniques for using a variety of forms of electronic communication. For example, would you like suggestions on:

  • Designing a powerful slide show to win an important account or contract?
  • Utilizing videoconferencing and web conferencing to cut the time you spend traveling?
  • Managing all of the email messages you receive every day?
  • Distributing multimedia business cards to clients and employees?
  • Finding the information you need to make the right decision?
  • Understanding how to make the most of chat rooms and newsgroups?
  • Using your cell phone without offending those around you?
  • Using electronic tools to find the right job?

If you want information about other kinds of communication in a business or management setting, please see the other books in this Prentice Hall series on Advanced Communication. All of the books in this series are short, professional, and readable.

  • Guide to Managerial Communication: Effective Business Writing and Speaking by Mary Munter (Prentice Hall, 2000).
  • Guide to Meetings by Mary Munter and Michael Netzley (Prentice Hall, 2002)
  • Guide to Presentations by Mary Munter and Lynn Russell (Prentice Hall, 2002)
  • Guide to Report Writing by Michael Netzley and Craig Snow (Prentice Hall, 2002)

WHO CAN USE THIS BOOK

If you use electronic communication technology, then this guide is for you. You may be reading this book as part of an executive seminar, an MBA class, or a workshop. The book was written for anyone who wants a concise, professional, readable summary of tips and techniques for effectively using technology to communicate.

WHY THIS BOOK WAS WRITTEN

The thousands of participants in various professional electronic communication courses and workshops I have taught—at Brigham Young University and the University of Southern California business schools, as well as at dozens of companies and organizations—tell me they want a brief summary of electronic communication techniques. Such busy professionals have found other books on this subject too long or too remedial for their needs. That's why Prentice Hall is publishing this series, the Prentice Hall Guides to Advanced Communication-brief, practical, reader-friendly guides for people who communicate in professional contexts. (See the opening page in this book for more information on the series.)

  • Brief: The book summarizes key ideas only. Culling from thousands of pages of text and research, I have omitted bulky examples, cases, footnotes, exercises, and discussion questions.
  • Practical: This book offers clear, straightforward tools you can use. It includes only information you will find useful in a professional context.
  • Reader friendly: The book provides an easy-to-skim format—using a direct, matter-of-fact, and nontheoretical tone.

HOW THIS BOOK IS ORGANIZED

This book is organized into six chapters.

I. Trends in Electronic Communication

Being an effective communicator involves being aware of how technology affects communication. The first part of this chapter discusses current trends that are affecting electronic communication: the knowledge economy and knowledge management, e-business and the web, and telecommuting and virtual companies. The second part of the chapter reviews the effects of e-communication trends: loss of privacy, future trends, and increased media choice.

II. Electronic Tools for Conducting Research

This chapter provides information about how to use technology to collect and manage information. It covers how to use electronic resources in your research, how intranets and extranets are used, how online surveys are conducted, and how personal digital assistants can help you manage your own personal data and information.

III. Electronic Tools for Written Communication

This section of the book addresses technologies that affect printed and electronically transferred writing. It starts with helpful tips for using technology to improve your writing. Next, the chapter offers guidelines for using email, sending faxes, participating in electronic discussion forums, and utilizing multimedia business cards.

IV. Designing Web Pages

The fourth chapter of this book examines one of the fastest-growing areas of e-communication: web design. First, the chapter discusses setting your strategy. Second, it provides guidelines for planning and designing a web site. Third, the chapter offers suggestions for managing a web site.

V. Electronic Tools for Oral Communication

This chapter offers techniques for successfully using electronic media when communicating orally. It includes tips for using electronic presentation aids, electronic conferencing, and telephones.

VI. Electronic Tools for Job Searches

Chapter 6 offers suggestions for using technology in your job search. The chapter describes techniques for designing and distributing an electronic resume and ways to use the web in your job search.

E-Glossary

The final section of this book defines commonly used electronic communication terms. Throughout the book, potentially confusing words are bolded and italicized. These words, along with selected other terms, are defined using everyday language in the glossary.

ACKNOWLEDGMENTS

A great deal of the information in this book is a result of conversations I have had with colleagues and students at Brigham Young University and businesspersons I've had the pleasure of working with. Thank you for all you've taught me. Special thanks to my colleagues Bill Baker, Michael Thompson, Garth Hanson, Kaye Hanson, Karl Smart, and Karen Lewis Papka who edited drafts of this book. I also appreciate the counsel I've received from my colleagues in the Management Communication Association.

My research assistants, Louise Nickelson and Holly Cornia, provided significant input into this book. They gathered current research, analyzed its applicability, and helped me put together the ideas. Melissa Leilani Larson helped with word processing. Professor Mary Munter critiqued early and penultimate drafts of this guide and offered valuable feedback.

Special thanks to David, Michael, and Elizabeth for their constant support and encouragement.

Kristen Bell DeTienne
Marriott School of Management
Brigham Young University

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