Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR001847157
Book Description Prentice Hall College Div, 1992. Paperback. Book Condition: Good. Ex-library. Bookseller Inventory # mon0000975687
Book Description Prentice Hall, 1992. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Tape is included. Bookseller Inventory # 4579325
Book Description Book Condition: good. 281 Gramm. Bookseller Inventory # M00130934690-G
Book Description Prentice-Hall, 1991. Taschenbuch. Book Condition: Gut. 200 Seiten Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierungsnummer); in der Regel foliiert (Umschlag aus selbstklebender Folie). Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. 1163019.01 Sprache: Englisch Gewicht in Gramm: 281. Bookseller Inventory # 561338
Book Description Prentice Hall International, 1992. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0130934690
Book Description Pearson College Div. PAPERBACK. Book Condition: Very Good. 0130934690. Bookseller Inventory # 0130934690