Principles of Service Marketing and Management: International Edition

 
9780130950123: Principles of Service Marketing and Management: International Edition
View all copies of this ISBN edition:
 
 

For undergraduate courses in Service Marketing and Management.

This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.

"synopsis" may belong to another edition of this title.

Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

About the Author:

Christopher Lovelock is one of the pioneers of services marketing. Based in Massachusetts, he gives seminars and workshops for managers around the world and also teaches an MBA service marketing course at the Yale School of Management. His distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at The University of Queensland in Australia and at both INSEAD and Theseus Institute in France. Christopher obtained a BCom and an MA in economics from the University of Edinburgh, then worked in advertising with the London office of J. Walter Thompson Co. and in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a PhD from Stanford. Author or coauthor of over 60 articles, more than 100 teaching cases, and 26 books, he serves on the editorial review boards of the International Journal of Service Industry Management, Journal of Service Research, and Service Industries Journal. He is a recipient of the American Marketing Association's Award for Career Contributions to the Services Discipline and a best article award from the Journal of Marketing. He has also been recognized for excellence in case writing and in 2000 won the Business Week European Case Award.

Lauren Wright is a professor and former marketing department chair at California State University Chico. In 1998, she was a visiting faculty fellow at the University of Canterbury in Christchurch, New Zealand.Winner of several awards for outstanding undergraduate teaching, Lauren has been recognized as a Master Teacher at CSU Chico and consults with faculty campus-wide on effective teaching techniques. Her name is listed in the 1998 publication Who's Who Among America's Teachers and Strathmore's Who's Who for 1999-2000. She is past chair of the American Marketing Association's Special Interest Group for Services Marketing (SERVSIG), founded the annual SERVSIG Doctoral Consortium, and has served as research director for the International Service Quality Association. She has published numerous articles on service quality, new service success, business process redesign, and innovative teaching pedagogies and has presented her research findings at many national and international conferences. She holds a BS from the University of Oregon and MBA and PhD degrees from Pennsylvania State University, where she won the Marketing Science Doctoral Dissertation Award for her work on the factors affecting new service success.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Christopher H Lovelock, Lauren Wright
Published by Pearson
ISBN 10: 0130950122 ISBN 13: 9780130950123
Used Paperback Quantity Available: 1
Seller:
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description Pearson. Paperback. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0130950122I5N00

More information about this seller | Contact this seller

Buy Used
US$ 5.45
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Lovelock, Christopher H, Wright, Lauren
Published by Pearson
ISBN 10: 0130950122 ISBN 13: 9780130950123
Used Quantity Available: 1
Seller:
Phatpocket Limited
(Waltham Abbey, HERTS, United Kingdom)
Rating
[?]

Book Description Pearson. Condition: Very Good. Used - Very Good. Ex-library, but has been well cared for. Seller Inventory # Z1-R-011-00599

More information about this seller | Contact this seller

Buy Used
US$ 9.28
Convert currency

Add to Basket

Shipping: US$ 7.80
From United Kingdom to U.S.A.
Destination, rates & speeds