Services Marketing European Perspectives

3.96 avg rating
( 97 ratings by Goodreads )
9780130959911: Services Marketing European Perspectives
View all copies of this ISBN edition:

This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's Manual (0-13-020763-2).

"synopsis" may belong to another edition of this title.

From the Publisher:

Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.

From the Back Cover:

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

  • a strong managerial orientation and strategic focus
  • use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants
  • incorporation of key academic research findings
  • use of interesting examples to link theory to practice
  • inclusion of carefully selected readings and cases to accompany the text chapters

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780136107217: Services Marketing: People, Technology, Strategy

Featured Edition

ISBN 10:  0136107214 ISBN 13:  9780136107217
Publisher: Prentice Hall, 2010

9789332587687: Services Marketing : People Technology Strategy

Pearso..., 2017

9780130173928: Services Marketing: People, Technology, Strategy (4th Edition)

Prenti..., 2000

9780134558417: Services Marketing

Prenti..., 1996

9780131875524: Services Marketing (6th Edition)

Prenti..., 2006

Top Search Results from the AbeBooks Marketplace


Chris Lovelock; Barbara Lewis; Sandra Vandermerwe
Published by Financial TImes Prentice Hall (1999)
ISBN 10: 013095991X ISBN 13: 9780130959911
New Softcover Quantity Available: 1
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Financial TImes Prentice Hall, 1999. Condition: New. book. Seller Inventory # M013095991X

More information about this seller | Contact this seller

Buy New
US$ 295.77
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds