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Synopsis
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
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From the Publisher
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
From the Back Cover
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date1995
- ISBN 10 0130981532
- ISBN 13 9780130981530
- BindingPaperback
- LanguageEnglish
- Number of pages574
- Rating
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Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Published by
Pearson College Div (edition Subsequent), 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
Used
Paperback
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Public Relations Practices: Managerial Case Studies and Problems
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130981530. Seller Inventory # 9858810
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Public Relations Practices: Managerial Case Studies and Problems
Published by
Prentice Hall, Upper Saddle River, NJ, 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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Softcover
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Softcover. Condition: Good. 5th Edition. Cover showing handling or shelfing usage in the form of lightly rolled edges and light creases on front and back covers. Some underlining or hi-lighting in text (first couple of chapters plus writting on fly page), but all text is readable. Quantity Available: 1. ISBN: 0130981532. ISBN/EAN: 9780130981530. Pictures of this item not already displayed here available upon request. Inventory No: 1560800895. Seller Inventory # 1560800895
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Public Relations Practices: Managerial Case Studies & Problems / Edition 5
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Public Relations Practices: Managerial Case Studies & Problems / Edition 5
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Public Relations Practices: Managerial Case Studies and Problems
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Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
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Condition: New. This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. THIS IS A BOOKSTORE SHELF COPY, MAY HAVE MINOR BUMPS AND BRUISES. Seller Inventory # 2RU7DC0007TK
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Public Relations Practices
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Public Relations Practices
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