Viewpoint: An Introduction to Travel, Tourism, and Hospitality (4th Edition)

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9780130987877: Viewpoint: An Introduction to Travel, Tourism, and Hospitality (4th Edition)

Unique in its exploration of the fields of transportation, travel, tourism, and hospitality as a whole industry, this book features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field—based on the author's extensive experience as a member of the training department in the world's largest travel organization. Content reflects the changes and challenges facing the industry as a result of Sept. 11. Internet problems in each chapter give readers practice with real industry resources. Contains real-life examples of products, services, and organizations; realistic mini-case scenarios; figures, maps, tables, and photographs, many in color; and quick-reference appendices. Places and People—Destination Geography. The North American Aviation System. Airports—Gateways to the World. The International Experience. Travel by Rail. Travel by Road. Cruising. Travelers at Rest—The Hospitality Industry. Touring the World. Meetings and Incentives. Marketing, Sales, and Services. Careers. For those considering a career in transportation, travel, tourism, or hospitality; for travelers wanting to know more about the operation of the industry; and for industry employees who need to know how it all fits together.

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From the Publisher:

This comprehensive exploration of the fields of travel, tourism, and hospitality as a whole industry features exceptionally accurate and up-to-date information on the products, procedures, and careers in each field -- based on the author's extensive experience as a member of the training department in the world's largest travel organization.

From the Back Cover:

Viewpoint: An Introduction to Travel, Tourism, and Hospitality introduces the reader to one of the world's largest and most rapidly changing industries encompassing travel, transportation, international and domestic tourism, and hospitality—from the viewpoint of the business professional. Most importantly, this fourth edition reflects the current dramatic changing times—world events, consumer demand and technology, and their impact on the industry.

Main features include:
  • Milestones: historic and marketing events that changed the industry
  • Rules and regulators—who controls what
  • Special attention to technology, integrated within each chapter
    • Web-based exercises for practice and experience
    • A new appendix with an annotated list of industry-related websites
  • Importance of marketing is emphasized throughout, the concept that all activities influence consumer choice and satisfaction
  • End of chapter mini cases to stimulate problem solving skills
  • Worksheets to reinforce the reader's knowledge
  • New tourism-related maps

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