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Providing a realistic simulated business experience, this game requires readers to develop a set of objectives and strategy to guide their operation of the simulated firms, then actually implement the strategy in a simulated environment. Readers will implement the strategy by making tactical decisions in finance, management and marketing.
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Book Description Prentice-Hall. PAPERBACK. Condition: New. 013099359X New Condition. Seller Inventory # NEW7.3132941