ITV Handbook: Technologies and Standards

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9780131003125: ITV Handbook: Technologies and Standards

iTV Handbook: Technologies and Standards, by Edward M. Schwalb, provides an integrative overview of interactive TV (iTV), an enormously complex technology. Coverage includes most aspects of each link in the iTV service chain, plus details on hardware, software, technologies, file and asset-management formats, protocols, standards, security considerations, the broadcast file system, and more.

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From the Back Cover:

  • Grasp the big picture of interactive TV—the enormously complex merging of digital TV and the Internet
  • Understand the workings of every area of the service
  • Know what it takes to assemble all the pieces into a usable program or service
Your essential guide to an exciting and complex technology

Interactive television (iTV)—an evolutionary merging of digital TV and the Internet—is set to take the world by storm! For consumers, iTV technology offers powerful new ways to interact with content providers and merchants. These include enjoying video on demand; participating in online shopping, banking, and gambling; and taking advantage of bonus multimedia features and controls added to news, sports, entertainment, and educational programming.

Organizations assembling the technologies and agents needed to deliver the content, though, find that providing iTV service is a monumental, multifaceted task. The sheer complexity also means that those proficient in one area of the service are often unfamiliar with the workings of other areas. iTV professionals seeking a better understanding of how it works and how it all fits together will find that iTV Handbook: Technologies and Standards, by topic authority Edward M. Schwalb, provides a welcome introduction to all the key issues, technology solutions, and standards surrounding the service. This book covers:

  • Issues concerning the most links in the iTV "food chain"—content authors, producers, distributors, broadcasters, cable system operators, receiver manufacturers, and viewers
  • Details of the hardware, software, technologies, protocols, and standards that define iTV
  • Graphics, audio, video, and asset-management formats used in iTV, as well as security considerations, the broadcast file system, and more

iTV Handbook: Technologies and Standards provides a thorough overview of the iTV service and shows how everything fits together—it's the ideal introductory reference for technical managers, technical sales people, engineers, executives, content authors, and consumers interested in iTV technologies.

About the Author:

EDWARD M. SCHWALB is a consultant, inventor, and executive with a wide-ranging expertise in computing technologies, whose projects have included solid modeling and CAD, Java, and Web applications, financial Web services, aircraft systems engineering, data interpretation, collaborative software development, and iTV technologies and standards. Dr. Schwalb has authored and made key contributions to ATSC and SCTE standards, and his work has resulted in a number of publications and patents.

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