Keller Best Practice Branding Cases

ISBN 13: 9780131006706

Best Practice Branding Cases

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9780131006706: Best Practice Branding Cases

The Twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies.

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Keller
Published by Prentice-Hall (2002)
ISBN 10: 0131006703 ISBN 13: 9780131006706
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Prentice-Hall, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0131006703

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