Management Information Systems, Eighth Edition - Hardcover

Laudon, Kenneth C.; Laudon, Jane P.

  • 3.55 out of 5 stars
    659 ratings by Goodreads
 
9780131014985: Management Information Systems, Eighth Edition
Hardcover
ISBN 10: 0131014986 ISBN 13: 9780131014985
Publisher: Prentice Hall, 2003

Synopsis

Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

"synopsis" may belong to another edition of this title.

From the Back Cover

Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

"About this title" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
2003
Language
English
ISBN 10 
0131014986
ISBN 13 
9780131014985
Binding
Hardcover
Number of pages
608
Rating
  • 3.55 out of 5 stars
    659 ratings by Goodreads

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