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Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the field, and his own experiences, Eckles covers the operations, unique factors, and complexities involved in the marketing of business products and services to organizational customers. The text includes discussions of such topics as buyer-seller relations, database marketing, desktop publishing, channel aids, marketing research, sales forecasting, targetting, international services, pricing strategies and promotional strategies as they relate to personal selling, sales management, trade shows, advertising, public relations, direct marketing, telemarketing and sales promotion. It also includes coverage of "marketing warfare". The text includes case studies, and end-of-chapter exercises and questions.
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- PublisherPrentice Hall
- Publication date1990
- ISBN 10 0131053965
- ISBN 13 9780131053960
- BindingHardcover
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Business Marketing Management: Marketing of Business Products and Services
Published by
Prentice-Hall
(1989)
ISBN 10: 0131053965
ISBN 13: 9780131053960
Used
Hardcover
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Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture légèrement déchirée. Pages cornées. Couverture différente. Edition 1989. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Slightly torn cover. Dog-eared pages. Different cover. Edition 1989. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # D-005-249
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Business Marketing Management: Marketing of Business Products and Services
Published by
Prentice-Hall
(1990)
ISBN 10: 0131053965
ISBN 13: 9780131053960
Used
Hardcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780131053960. Seller Inventory # 8846085
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Business Marketing Management: Marketing of Business Products and Services
Published by
Prentice-Hall
(1990)
ISBN 10: 0131053965
ISBN 13: 9780131053960
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780131053960. Seller Inventory # 8846087
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Business Marketing Management: Marketing of Business Products and Services
Published by
Prentice-Hall
(1990)
ISBN 10: 0131053965
ISBN 13: 9780131053960
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780131053960. Seller Inventory # 8846086
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Business marketing management. marketing of business products and services.
Published by
Prentice Hall
(1990)
ISBN 10: 0131053965
ISBN 13: 9780131053960
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1471 9780131053960 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2093964
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