Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals.
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Book Description Prentice Hall. Book Condition: New. New. Book is new and unread but may have minor shelf wear. Bookseller Inventory # Z1-W-027-00863
Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. 3. Bookseller Inventory # DADAX0131066250
Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131066250
Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-133-05-0698100
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801310662501.0