For courses in meeting, event, exposition and convention planning and management. The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.
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Meetings, Expositions, Events, and Conventions (MEEC) is one of the fastest growing segments of the United States economy, and embraces multiple aspects of the hospitality and tourism industry. Communities are increasingly trying to attract conventions and special events, and are spending huge sums of money to build convention centers, stadiums, and arenas. No city is considered "world class" without them. Thus, there is a tremendous need for this book. A panel of industry experts determined the topics covered in this book, such as venues, sponsors, organizers, exhibitions, special events, food R beverage, program planning, convention and visitor bureaus, legal issues, technology, and international issues. This book provides a thorough understanding of the MEEC industry. As such, it is a "must read" for anyone thinking of becoming involved in MEEC, or even those with a passing interest in the subject.About the Author:
George G. Fenich, Ph.D. was a practitioner in the hospitality industry before joining academe in 1985. He is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans. His doctoral dissertation entitled "The Dollars and Sense of Convention Centers" is one of the seminal works on the subject. Dr. Fenich has written over 25 articles in academic journals and has made almost 75 presentations at national conventions, including those of the Professional Convention Management Association, the International Association of Convention and Visitor Bureaus, and the Association for Convention Operations Management.
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Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. Bookseller Inventory # P110131125877