Items related to Canadian advertising in action
Designed for applied advertising courses in most community colleges and many continuing education departments in universities.
The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
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- PublisherPrentice-Hall Canada
- Publication date1988
- ISBN 10 0131141821
- ISBN 13 9780131141827
- BindingPaperback
- Number of pages615
- Rating
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Canadian advertising in action
Published by
Prentice-Hall Canada
(1988)
ISBN 10: 0131141821
ISBN 13: 9780131141827
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Softcover
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00131141821-G
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