Items related to Cases in Advertising and Communications Management
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
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This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.
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- PublisherPrentice Hall
- Publication date1981
- ISBN 10 0131185136
- ISBN 13 9780131185135
- BindingPaperback
- Edition number2
- Number of pages644
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Cases in advertising and communications management
Published by
Prentice-Hall
(1981)
ISBN 10: 0131185136
ISBN 13: 9780131185135
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Hardcover
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Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # D7S9-1-M-0131185136-5
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