Sales Management in Canada

4 avg rating
( 2 ratings by GoodReads )
 
9780131189898: Sales Management in Canada

This is an exciting time to be in sales management. Sales managers must look both ways — to the competitive environment and to the customer marketplace — to see the important changes that are impacting selling and sales management today, and they must constantly operate in an environment of change and development.

 

Set in a discussion of the nature of sales management in Canada today, this textbook explores the role and responsibilities of the sales manager in light of the changing sales environment, the competencies needed for sales management success, and the strategy planning process within organizations. The three interrelated processes that sales managers are responsible for are also discussed: developing, implementing, and evaluating the strategic sales program.

"synopsis" may belong to another edition of this title.

About the Author:

Dr. MacKenzie is currently an Associate Professor of Marketing and Chair, Marketing, International Business, and Strategy at Brock University, St. Catharines, Ontario. He has taught in the undergraduate, graduate, and executive education programs at universities in Canada, Europe, and the Middle East, and has been consulting to both private- and public-sector businesses since 1985. He has more than 15 years of industrial sales and sales management experience, and has published many cases, conference proceedings, and articles in the areas of sales management, buyer-seller relationships, and distribution channel management. He has authored and co-authored textbooks on personal selling, sales management, and marketing, and has edited three Canadian marketing casebooks. He has been recognized by his students in recent years: Professor of the Year, Marketing Professor of the Year, and twice with the Faculty of Business Faculty Award of Excellence.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

MacKenzie, H.F. (Herb)
Published by Pearson Education Canada (2007)
ISBN 10: 0131189891 ISBN 13: 9780131189898
New Paperback Quantity Available: > 20
Seller
Solr Books
(Skokie, IL, U.S.A.)
Rating
[?]

Book Description Pearson Education Canada, 2007. Paperback. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000490273

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 132.32
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

MacKenzie, H.F. (Herb)
Published by Pearson Education Canada (2007)
ISBN 10: 0131189891 ISBN 13: 9780131189898
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson Education Canada, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110131189891

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 265.85
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds