Introduction to Hospitality (4th Edition)

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9780131191013: Introduction to Hospitality (4th Edition)

Tomorrow's managers are off to a strong start with this best-selling, comprehensive tour through the fascinating and challenging related fields of the hospitality industry. Written in an upbeat style by an author with substantial industry experience,-this full-color edition offers an enlightening overview of the industry's many facets. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

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From the Back Cover:

Written in a lively and engaging style, this book is a comprehensive Ňworld tourÓ of the hospitality industry and its related fields. Emphasized throughout is the application of general principles of marketing, human resources, and management to the hospitality industry. Coverage explores the root of the field, examining the evolution of hospitality from Greco-Roman times to the present day. It outlines the important roles of tourism, the travel industry, leisure time, and recreational interests from both a local and a global perspective. Plus, it delineates similarities between the hotel and restaurant business and explains the classifications within each. It also includes a thorough analysis of current and emerging trends, issues, and challenges facing hospitality providers today as well as detailed overview of the numerous career opportunities available in the field. Restaurant coverage includes material on all aspects of the business, from operating philosophy and mission statement to market, concept/theme, ambiance, and menu planning. Food service characteristics and trends are also explored as they affect such specialized industry segments as airlines, the military, elementary and secondary schools, colleges and universities, health care, and business and industrial settings. Special sections provide real-world insights into the day-to-day operations of the hospitality business. Discussion of the business aspects of hospitality emphasizes key management functions and professional service, especially as they relate to the principles of Total Quality Management (TQM). The second edition of Introduction to Hospitality has been revised to include the latest material as well as a new chapter on Gaming Entertainment and more pioneers of the hospitality industry. This edition also includes a new section on Trends and two Mini-Case Studies in each chapter. An essential reference for every professional in the hospitality industry.

From the Back Cover:

Key Benefit: Written in a lively and engaging style, Introduction to Hospitality is a comprehensive “world tour” of the hospitality industry and its numerous related fields! Key Topics: Emphasized throughout the text is the application of general principles of marketing, human resources, and management to the hospitality industry. Coverage explores the roots of the field, examining the evolution of hospitality from Greco-Roman times to the present day. It outlines the important roles of tourism, the travel industry, leisure time, and recreational interests from both a local and a global perspective. Plus, it delineates similarities and differences between the hotel and restaurant businesses or professions, and explains the classifications within each field. Also included is a thorough analysis of current and emerging trends, issues, and challenges facing hospitality providers today, as well as detailed overviews of the numerous career opportunities available in the field.

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