Marketing for Hospitality and Tourism

3.97 avg rating
( 258 ratings by Goodreads )
 
9780131193789: Marketing for Hospitality and Tourism

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing ProcessIntroduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies–Explains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism Mix–Identifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism MarketingHighlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

"synopsis" may belong to another edition of this title.

From the Publisher:

This new book builds upon the practical, managerial approach to marketing that is a trademark of Philip Kotler's renowned textbooks. Designed specifically with the hospitality and travel student in mind, it provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. The authors bring a rich combination of both teaching and international consulting in the hospitality and travel industries to Kotler's proven framework of marketing principles.

From the Back Cover:

9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Products: Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Products: Communication and Promotion Policy; Promoting Products: Advertising, Direct Marketing, and Sales Promotion; Promoting Products: Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism Marketing.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

James C. Makens
Published by Prentice Hall (2005)
ISBN 10: 0131193783 ISBN 13: 9780131193789
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131193783

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.54
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

James C. Makens
Published by Prentice Hall PTR
ISBN 10: 0131193783 ISBN 13: 9780131193789
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, 4th Edition, Color Print,International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0131193783

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.95
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds

3.

James C. Makens
Published by Prentice Hall (2005)
ISBN 10: 0131193783 ISBN 13: 9780131193789
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2005. Hardcover. Book Condition: New. Bookseller Inventory # P110131193783

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.52
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

4.

James C. Makens
Published by Prentice Hall (2005)
ISBN 10: 0131193783 ISBN 13: 9780131193789
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2005. Hardcover. Book Condition: New. 4th. Bookseller Inventory # DADAX0131193783

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Makens, James C.
Published by Prentice Hall
ISBN 10: 0131193783 ISBN 13: 9780131193789
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0131193783 New Condition. Bookseller Inventory # NEW6.0046631

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

6.

James C. Makens
Published by Prentice Hall (2005)
ISBN 10: 0131193783 ISBN 13: 9780131193789
New Quantity Available: 1
Seller
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2005. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780131193789-1

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds