A Framework for Marketing Management, First Canadian Edition

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9780131213456: A Framework for Marketing Management, First Canadian Edition

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

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From the Back Cover:

Discover the Essential Theories and Practices of Successful Marketing Management!

 

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices.

 

Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

 

Special features of A Framework for Marketing Management, Canadian Edition:

  • Streamlined coverage that provides a wealth of information in one concise volume.
  • Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective.
  • Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today’s fast-paced marketing world.

Visit www.pearsoned.ca for more information on this exciting text as well as other learning resources from Pearson Education Canada.

       

 

 

 

 

 

 

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Philip R Kotler; Kevin Lane Keller; Peggy H. Cunningham
Published by Pearson Education Canada (2007)
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