Ricky W. Griffin Business

ISBN 13: 9780131217898

Business

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9780131217898: Business
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This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

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From the Publisher:

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover:

Key Benefit: One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. Key Topics: A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running “field trip,” interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business — further enriched by a host of supplements, including a multimedia CD-ROM.

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Other Popular Editions of the Same Title

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Griffin, Ricky W.; Ebert, Ronald J.; Starke, Frederick A.
Published by Pearson Education Canada, Newmarket, ON, Canada (2006)
ISBN 10: 0131217895 ISBN 13: 9780131217898
New Hardcover Quantity Available: 1
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Book Description Pearson Education Canada, Newmarket, ON, Canada, 2006. Pictorial Boards. Condition: New. Fifth. No rubbing, bumping or shelfwear. Interior without markings. CD ROM in unopened pouch. 741 pp + Appendices and Indexes. Over 2.2 lbs (1 kg) so additional postage will be requested. Size: 4to - over 9" - 12" tall. Textbook. Seller Inventory # 003912

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